About us

Who we are

Brothers Howard and Tom Obbard started Furniture And Choice in 2005.
Howard is a furniture manufacturer — for over 20 years, his factories have supplied well-known high street brands around the world. Tom worked at Amazon and then Heal's, known for their design-led furniture.
Howard and Tom still lead the company — hands on.
"As a manufacturer and designer, I know furniture."
Howard, co-founder
Image > Founder > Howard
“To me, online shopping is all about trust and ease.”
Tom, co-founder
Founders > Tom

What we do

Inspirational ideas that are achievable.

Our stylists create looks that are easy to recreate on your own, and regularly appear in magazines.
INSPIRATIONAL IDEAS THAT ARE ACHIEVABLE.

Beautiful products that are affordable.

Our stylish products are designed in-house and we work directly with manufacturers to cut out unnecessary middlemen costs.
Beautiful products that are affordable.

Fast delivery that’s returnable.

Get it in days, not weeks with our fast delivery. And enjoy free returns. On all orders, all year round.
Fast and free thats returnable

Real customer support that’s dependable.

Trustpilot reviews show we consistently offer a 5-star service. We’re not perfect and get things wrong sometimes, but we’ll always make it right.
Real customer support that’s dependable.

What our customers are saying

Feel our fabrics before buying

Free swatch samples, sent to you by first-class mail. Just order from the product page.
Feel our fabrics before buying
About Us > Doing better for our planet

Doing better for our planet

We’re taking steps to reduce our environmental impact.

Learn more

Featured in

We’re a furniture company that helps you achieve stylish room ideas at feel-good prices.
And we back it up with fast delivery, free returns, 0% APR finance, UK customer service, and thousands of independent 5-star reviews.