About us
Who we are
Brothers Howard and Tom Obbard started Furniture And Choice in 2005.
Howard is a furniture manufacturer — for over 20 years, his factories have supplied well-known high street brands around the world. Tom worked at Amazon and then Heal's, known for their design-led furniture.
Howard and Tom still lead the company — hands on.
"As a manufacturer and designer, I know furniture."
Howard, co-founder

“To me, online shopping is all about trust and ease.”
Tom, co-founder

Keep on living
Furniture Choice Limited is authorised and regulated by the Financial Conduct Authority and is the broker and not the lender. Our FCA registration number is 719600. Furniture Choice Limited offers credit products from Secure Trust Bank PLC trading as V12 Retail Finance. Credit is provided subject to affordability, age and status. Minimum spend applies. Not all products offered by Secure Trust Bank PLC are regulated by the Financial Conduct Authority.
What we do
Inspirational ideas that are achievable.
Our stylists create looks that are easy to recreate on your own, and regularly appear in magazines.

Fast and free delivery that’s returnable.
Get it in days, not weeks with delivery that’s always free. And enjoy free and fast returns. On all orders, all year round.

Real customer support that’s dependable.
Trustpilot reviews show we consistently offer a 5-star service. We’re not perfect and get things wrong sometimes, but we’ll always make it right.

What our customers are saying
Feel our fabrics before buying
Free swatch samples, sent to you by first-class mail. Just order from the product page.


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We’re a furniture company that helps you achieve stylish room ideas at feel-good prices.
And we back it up with free delivery, free returns, 0% APR finance, UK customer service, and thousands of independent 5-star reviews.