WGSN Colour of the Year 2028: Radiant Earth

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“The popularity of earth tones has gained momentum over the past few years, and trend forecasters like WGSN have taken note. These warm, comforting neutrals offer a calming anchor from the chaotic world outside, like a cosy blanket and a cup of tea after a long day. 

It’s no surprise that trend forecasters have taken notice, with WGSN x Coloro announcing the Colour of the Year 2028 as Radiant Earth, an earthy, reddish-brown hue. Described as ‘a sophisticated shift towards enduring warmth’, Radiant Earth evokes a soft, matte terracotta feel that soothes yet energises a space. 

Radiant Earth’s pigmented texture creates an immersive experience while providing the stability needed for resilience and moving forward. The decision to pick Radiant Earth as the Colour of the Year for 2028 marks a step away from cooler tones that WGSN has previously picked. From Digital Lavender in 2023, Apricot Crush for 2024, Future Dusk for 2025, Transformative Teal for 2026, to Luminous Blue for 2027, Radiant Earth heats up the list with its deep, calming vibe. 

In the world of interiors, Radiant Earth can be used as a neutral to ground the room or as an accent colour alongside lighter and cooler neutrals like grey. Its natural qualities bring to mind ceramics and rustic textures, making it a favourite for bohemian decor and rustic interiors, warming up the room with its undertone. Aside from its natural inclinations, Radiant Earth also feels futuristic thanks to its immersive texture, which injects warmth into glossy or chrome textures and metallic finishes. 

Thanks to Radiant Earth’s versatility, expect it to be trending across many industries in the coming years. It’s a definite shoo-in for fashion when it comes to knitwear and footwear. Its soft matte texture suits a variety of skin tones and is a good pick for eyeshadow when it comes to the beauty industry. For tech and automobile brands, expect to see more phone covers in this colour or more cars in this stylish matte finish.

Can we predict Radiant Earth’s popularity? We may be less than two years away from 2028, but expect this warm hue to make its presence known sooner rather than later.”

For more stylish tips, check out our guide to earthy living rooms for more inspiration.