About us

We're a furniture company that brings together achievable room ideas, and feel good prices.

And we back it up with free delivery, and free returns. And instant finance, and UK customer service. And over thousands of independent 5-star reviews. We're Furniture And Choice, and since 2005 we've made it easy to transform your home.

Who we are

A national online furniture retailer

Established in


Annual revenue



Mass market, 70% female, Aged 25 - 45

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