About us

We’re a furniture company that helps you achieve stylish room ideas at feel-good prices.

And we back it up with free delivery, free returns, 0% finance, UK customer service, and thousands of independent 5-star reviews. Furniture without the fear. Keep on living with Furniture And Choice.

Who we are

A national online
furniture retailer

Established in



Mass market, 70% female,
Aged 25 - 45

Featured in

Good Homes Magazine
Ideal Home
Your Home Style
Styleat Home
Home Style