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Press release Published on 13 April 2026
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The Colour Mauve


Welcome spring with a romantic touch of soft purple and pink. 
Amthal Karim, Head of Design at Furniture And Choice comments:
“Colour trends are always a good indicator of our current state of mind and right now we’re seeking comfort. Amidst the chaos of the outside world, we’re craving soft, soothing colours with a hint of nostalgia. From millennial pink to relaxing earth tones, we’re now loving the colour mauve, which is ready for a comeback. As the cosy medium between light purple and soft pink, mauve can serve as the primary colour or as a stylish accent.
Mauve’s popularity can be tracked on Google with 27,100 searches over the past year. Its comeback signals a return to a 90s-inspired colour palette - think lots of purple or pinks that make you nostalgic for Monica’s apartment in Friends. Colours from an era associated with cosiness bring cheer to the home, but with a hint of individuality.
Unlike bright, hot pink from Barbiecore fame, mauve’s softness is where its best qualities lie. Mauve is seen as the in-between pick for dusty earth tones like beige, brown or different shades of grey. Pairing mauve with neutrals also gives it a natural quality and ties it to the biophilic trend, which shows no signs of going away.
Besides earth tones, mauve also works well with light neutrals such as champagne, ivory and taupe. It brings a fresh spin to this palette, which is often used for classic interiors - especially if you want to make your space feel more grown up! Mauve’s warm, earthy qualities ground the room while also adding a hint of chic playfulness thanks to its sweet pastel vibe.
Mauve’s versatility makes it right at home whether in the living room or bedroom. Mauve’s dusty undertone creates a cocoon-like feel, like earth tones, making it an ideal pick for colour drenching, which will make your space feel super cosy and accentuate mauve’s uplifting traits. 
For those who want to go all out, painting the ceiling mauve will make a stylish statement. However, if you want to use it as an accent colour, introduce it through accessories. A chic fabric rug, a throw on the sofa, or artwork on the walls are some of the many ways mauve could be a stylish accent.”
For more stylish tips, check out our guide to pink living rooms for more inspiration. 

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Press Contact
Amthal Karim
Head of Marketing and Design
press@furniturechoice.co.uk