The cost of decorating your dream living space

“We recently commissioned a survey of 2,000 adults across the UK to investigate the costs associated with decorating living rooms and the factors that influence how we choose what to buy. The results show that while style matters, value and durability are what truly shape how people furnish their homes. A striking 80% of people prioritise value for money when buying furniture, emphasising this as the most important purchasing factor. 

From the average £2,321 spent on living rooms to the 49% of people designing their homes around their pets, the data reveals a fascinating picture of how Brits balance budget, style and practicality when furnishing their homes. It also highlights generational and regional differences, such as: 

The cost of decorating your dream living space

Homeowners are demanding more from their furniture – there is an obvious shift towards timeless designs and materials that are likely to last longer. A large piece of furniture such as a sofa or dining set is a costly purchase, so timeless pieces are more likely to be valued than those that are trending on TikTok. Only 37% of respondents surveyed said they prioritise trendy and modern designs above other factors such as longevity, affordability and materials.” 

For the full analysis on what people spend on decorating their homes, read the full article here.