Furniture And Choice celebrates its 20th anniversary

Lucia 2 Seater Sofa - www.furniturechoice.co.uk 

Furniture And Choice celebrates 20 years as an online retailer with special anniversary sale offers throughout October and beyond. Customers can also participate in a lucky draw competition and browse the latest ranges of sofas and dining sets.

Founded by brothers Tom and Howard Obbard, Furniture And Choice was started in 2005 and has remained a family-owned business. Since its first order on 10th October 2005, Furniture And Choice has expanded with warehouses, offices and a call centre in West Yorkshire.

The online retailer has its own call centre with a first-class local team as well as a photo studio and content team. Furniture And Choice also has a QC team on the ground in Asia and a production studio in Kuala Lumpur, Malaysia, where the bulk of the marketing and development is now handled.

As a brand, it has gone from Furniture Choice to Furniture And Choice in 2020 and debuted its first TV ad in 2023. This year, the business transitioned to a new platform and underwent a website upgrade to ensure improved functionality and maintain its 5-star levels of service. F&C has also expanded to Asia with its first online store opening in Malaysia last year.

“We continue to expand our product line, whether that’s through new designs or extensions to our successful ranges,” Tom Obbard, Managing Director of Furniture And Choice says. “This year we’re excited about our modern table designs and we have gorgeous new velvets in stunning colourways that we’re applying to multiple sofa and chair designs.”

As it looks toward the future, Furniture And Choice continues to place importance on sustainability. “Sustainability has always been a fundamental part of our business,” Tom says. “On day one, we committed to only use wood from sustainable sources and we’re always looking for ways to reduce our environmental footprint. All our packaging has been recyclable for a few years now and we continue to expand our recycled fabrics and improve existing materials.”  

On reaching this milestone, Tom weighs in, “It’s satisfying, but tiring — like running a marathon with no end! When we first started, people weren’t used to the idea of online furniture shopping — especially buying sofas. Everybody told me that it wouldn’t work, but I was quite determined. Obviously, now it’s no big deal to order furniture online, and everybody wants a piece.”